With Pete's theory, the photo shoot actually begins with the after-photo. The person (actor/actress you might say!) does some intense exercises to accentuate their muscles and blood vessels. Next, he or she gets a quick zap in the tanning bed. Then, after a couple of extra exercises, oil is applied to make his or her body extra shiny. Some good lighting, and (if desired) photo editing, and voila! you've got yourself a great after-photo.
The job isn't done yet. For the before-photo, Pete gorges himself with junk food, soda ("diet pop works better because it has more carbonation") and chocolate milk. He then snaps the photo, just under 5 hours from his after-photo. Pete looks astonishingly different; the transformation is a success. A look at the two photos and we can see that they are certainly misleading. On one side, a sullen and completely out-of-shape man; on the other, a handsome buff.
Hopefully, we'll all be a little more skeptical. Although it's likely that some testimonials are genuine, some are not. It's always best to get more information on the product and the people behind the product. Keep the three C's in mind:
- Credibility-is the company trustworthy? do they have good ratings?
- Claims- what do they say their product will do?can they back it up with objective and relative evidence?
- Common Sense- think about it: if it sounds too good to be true, it probably isn't (true).
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